Small Business Internet Marketing Survey: Over 40% Crying For Help

Small business statistics from a newly released survey reveals more adoption and use of internet marketing by small business. But this survey also indicates a realization from business owners that their internet marketing website and small business social media efforts need to be strengthened.

This survey suggests that small business owners know what online marketing initiatives should be done to grow their businesses. But when they get into the actual implementation of website optimization or social media, they realize they don’t know how to do it on their own.

Overall, 80% of small businesses have a website, with 50% saying they have good results. But another 30% report poor results with their websites. Twenty percent don’t have a website, but 16% plan one in the future.

Some 44% of business owners either build their website as a ‘do it yourselfer’ using a template, or they lean on a friend to build their website. Some DIYers or friends might be well versed in how to build and optimize a website for traffic, but for many that’s probably not the case, and for those small businesses who fail to optimize their website, they risk not tapping the full potential of their online presence.

The study found that 25% of small business owners had their website built by a friend and 19% are “do it yourselfers” using a template. Twenty percent outsourced it to a local development company.

For the most part, business owners are happy with the quality of the design, appearance and content of their websites (over 60%). But the flip side is that about 60% are either dissatisfied with, or are unsure if they are getting, high search engine rankings and visitors to their websites.

While 41% believe their websites bring exposure, 28% aren’t sure what their website does for them, and they realize that they need help beyond what they can do for themselves.

More than 40% report they need help with small business SEO of their website for better local search rankings. Nearly 37% say they need help using Facebook, Twitter and other social media. Nearly 35% need help with email marketing promotions, and 33% need help building inbound links to their website. While templates and other online tools empower the “DIY” website builder and social media user, there are behind-the-scenes technical steps that are beyond the capability of most business owners.

The study reveals that small business owners realize they need small business marketing professional help to get better at marketing their businesses, and they know what they should improve: local search optimization and use of social media. But most don’t know how to make these improvements.

When looking at 2011 marketing and advertising budgets reported by small business owners, it’s no wonder there are so many trying to tackle development of a website and social media on their own without asking for professional help. About 23% plan to spend only between $1,000 and $4,999, with over 14% planning to spend less than $999. Only about 16% have budgets exceeding $5,000.

How Math And Marketing Go Hand-In-Hand

If you can figure out what the average lifetime value of a customer is, it’ll probably be so high that you can actually afford to go negative for any marketing campaign that you run. You see if you spent $20 to get a customer but your average lifetime value of a customer is around $200-$300, then who cares?

The bottom line is that you will more than likely recoup that $20 investment in a short period of time. It’s important that you do this kind of math in your business because if you don’t, you won’t know what your limits are when it comes to advertising and getting more sales.

To find out the average lifetime customer value of a customer, all you have to do is see how long a customer has been with you, and how much they have paid during this long tenure of doing business with you. This is the simplest way to find this value, and is something that you should put to use today.

So if you found that the average customer stays with you for 3 years, and they pay an average of $300, then you know that you can go very negative for a customer. Yes, you can actually spend $200 on a customer, because eventually you will break even, and you will recoup your investment within the next couple of years.

This is how you have to do your math. Math in business is very important because if you don’t know the numbers, you won’t accurately get a clear picture of how much money you are making, and how much money that you are losing. I learned this lesson a long, long time ago.

The next time you advertise, keep in mind the numbers that you have come up with, because they will dictate how, when, and where you spend your advertising dollars. Hopefully you’re getting customers for cheap so that you can be more profitable in your business today.

Now that you know a thing or 2 about math in business, it’s time to put it into action. Get out a sheet of paper and start calculating the lifetime customer value in your business, and how much you can afford to spend on advertising. Your sales and conversion rates will play a factor here too.

If you find that 1 out of every 100 people buy, then that’s a 1% conversion rate. So factor this conversion rate into your math so that you can see how large of an ad that you need to bring more customers through your doors.

Hopefully these tips on math in marketing have inspired you to see how much money you’re spending on advertising, and how many backend customers you need to be working and getting on a daily basis. Once you find out this number, you’ll be able to sit back and relax knowing that the math in your business is helping to take your business to a higher level.

Good luck with using these insider tips to improve your sales and profits today.

Discovering The Truth About Companies

The Easy Guide to Finding Business Capital Most people you talk to will have at least some kind of a dream of opening up a business by which you can earn a living for yourself. When you have the opportunity to pay for your family with the money you make in your business, you’ll feel so gratified by the work you’ve done. Millions of people have chosen to dedicate their lives to running a good business, and the rewards of doing so are always great. As you might be well aware, it’s usually the case that those entrepreneurs who are starting a business will need to find business funding from somewhere. It’s important that every business owner has some way of getting a capital investment, and there are a number of companies available to offer business loans to small companies. Before a company can get a small business loan, it’s very important to think about the type of loan that you actually want to get so that you aren’t taking on any unnecessary debt for your company. If you need a bit of help in choosing the right kind of loan to secure, then the information below can help you out immensely. The main thing you need to consider when you’re trying to get a loan is just how much working capital you’ll actually need. Because every business has unique needs and equipment requirements, you can see how it’s important to consider the type of work you want to do first. Still, the best advice is to always have enough cash in your coffers so that you can keep the business running for a couple of months if there isn’t much work coming in at first. While you might struggle to really get new customers to come in when you first start out, you’ll eventually have no problem paying back your loan.
What Almost No One Knows About Loans
Any loan you get should also be from a very reputable source. If you need to get some money for your company quickly and effectively, it can be a great idea to consider getting a cash advance online so that you can get back to running your business. You can also go a more traditional route and try to get some bank loans to help you cover all of your operating costs. Ultimately, you will need to think about the kinds of things that your business is trying to achieve to determine what kind of money you want to get.
A Quick Overlook of Loans – Your Cheatsheet
When it comes to getting business loans for your company, it’s crucial that you consider all of the available information first. Once you’ve gotten all of the money you need, however, it shouldn’t be any problem turning your business into something truly special.

What Research About Help Can Teach You

Overview Of The Progressive Economy Of The State Of China

China is considered as one of the superpowers in the globe other than the United States China as a superpower had met the growth beyond the standards according to the history of mankind. Despite the long development of the China as a superpower, it cannot be denied that problems are still trying to steal those changes. The faces of problems had already surfaced the China’s economy as it had been falling into the different industrial labor revolutions, economic overheating and other circumstances which are of similar nature.

There were also other scholarly articles like the Bloomberg Asian Business articles which had been furnished and copied to show how China created and edge for economic standards compared to other states, yet truth be told that they have also faced some crises in between.

The articles and artifact are great sources to allow you dig into the past and the present to the understand the current standing of the State in the world system

China’s top priority would always be the progressive embrace of perfect financial currency while they are trying to compete worldwide especially with the United States of America. Despite the continuous expansion, no one can escape to the result of facts that the move up is still somewhere not equal with the United State’s dollar importance. The China’s move to assist the rise up of their currency is something worth commendable but still not enough to keep up with the true valuations. What happened was that China started resorting to the printing of money resulting to a massive inflation that had prejudiced the welfare and interest of people.

Loans will start to ruin the China’s economy as it had also been a product of the poisonous tree called the corrupt banking system so inflation will start to be a problem consequently not only to real state markets but to the people as well. There are many critiques that expressed their opinions against the printing of money and bad loans however there were some who firmly suggested that it would be something worth the risk as everything will go fairly in the end.

The sudden rise up of currency is really a frustration to the China because they have already resorted to currency manipulators which are not really healthy anymore if it would be of prejudiced to the masses or lower class of society. China’s undertakings will always serve as something worth to ponder especially when it comes to trade flows in the world economy. Wishing for economic explosion is not a bad thing but one must always take consideration with the effects of the action they make to the future generation.

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The Ultimate Guide to Options

Some Facts to Know Regarding International Trade

International trade can be termed as an exchange of services as well as goods between the countries or the international boundaries. The trade of the nations emerged during the ancient times. The international trade comes with a significant influence when it comes to knowing the political, cultural as well as socio-economic scene of a nation.

International trade between countries can be influenced by the existing bilateral relations of the countries. During the early times, international trade was regulated and was influenced by high tariffs. During this period, countries adopted the policy of mercantilism that is the inflow of the capital determined the prosperity of the nation. In the 19th century when globalization and industrialization were introduced, these regulations were relaxed and free trade was adopted. Through this model, the trade isn’t regulated by any type of government-imposed restrictions including taxes as well as tariffs. All of the developed as well as economically powerful nations that include the US, the whole Europe and the UK have been actually the strongest advocates of such policy.

There are many theories which are in practice for such purpose of knowing the tariffs as well as the patterns of the international trade. But, the gravity model of trade actually presents that more detailed analysis about the trading patterns in different parts of the globe. Through this model, the geographical distance of countries and also their economic sizes are taken into account while creating the analysis.

In the present scenario, such international trade is actually made by the guidelines that were established by the World Trade Organization. The trade between the two countries is influenced by the countries’ economic treaties. There are such agreements including the NAFTA between countries.

Despite the regulations that are involved in the process, international trade still provides various potential risks at the political and economic fronts. There are some that include the cancellation of international export or import licenses, the risks which are being involved to war and also the risk of imposing a ban on those imported products after the shipment of consignment and currency exchange controls.

Due to international trade, you are allowed to expand the markets for both services and goods which otherwise may not have been available to you. It is because of such reason why you can choose between the German, American or the Japanese car. Because of international trade, the market has greater competition and this means there are more competitive costs that brings a much cheaper product home to the consumer. The international trade offers such rise in the world economy wherein the costs of the supply and the demand would affect and also get affected by those global events.

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